HiLite U
Where the Play Never Ends!
Process Includes
- UX & UI Design
- Prototyping
What are we solving for?
Hilite U is a community that enables athletes, parents and peers to easily share their story. As the lead product designer, creating a video community platform that focuses on the careers of young athletes by sharing their athletic highlights was no easy task.
- Target audience? Young athletes, parents, coaches, recruiters.
- How did measure success? Key performance. indicators (account creation, daily active users, monthly active users, video uploads).
PROCESS
Like prepping for any big game, we started with our strategy. Every project has business and technical needs, but we were also building an experience for users to tell their own stories via video.
First things first, the team started going through business requirements and use cases so we could identify core functionality verses “nice to haves.” We prioritized these uses cases into a backlog once milestone dates were in place.
I started by mapping out users-flow and creating decision tree before beginning on low fidelity UX (user experience) prototypes to make sure our designs covered all edge cases. Because our users ranged from young athletes to adults, the design system strategy for the UI (user interface) was to create an experience that didn’t take away from the video content, but also make it simple to upload or browse curated content.
